Core Marketing and Sales Skills for Business Professionals

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Description
Course Format
Dates and Fees
Course Description

This course synchronizes sales, marketing, and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth, and multi-dimensional insight into these disciplines. This course is a great opportunity to catch up with core practices and learn how these disciplines work together to create synergy and give your organization a clear competitive advantage in today’s market place. You will get it all in one place and at one time; take the challenge! 

Course Methodology

In addition to the classical concepts, “Core Marketing and Sales Skills for Business Professionals” uses a wide array of self-assessments, templates, group exercises, and relevant videos to help participants acquire the right marketing and sales competencies, and apply them in a seamless and professional manner.

Learning Objectives

At the end of this training course you will:  

    • Define the scope of marketing and sales and understand their functions and fit in a business organization
    • Conduct an effective marketing audit to examine the micro and macro environments of the company in order to build a consistent marketing plan
    • Blend and synchronize online and offline campaigns thanks to a clear understanding of the functions and platforms of digital marketing
    • Master the selling process and develop sales opportunity plans to maximize sales revenues and profitability.
    • Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results.
     

    Who Should Attend?

This training course is suitable to a wide range of professionals but will especially benefit:

The course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales; and current practitioners who would like to explore further skills in such disciplines.

Target Competencies

  • Marketing planning
  • Marketing audits
  • Digital marketing
  • The sales process/the buying and selling process
  • Sales opportunity planning
  • Upselling and cross-selling techniques
Duration: 10 Days

15th – 26th July, 2024

 4th – 15th November, 2024

  • Definition and functions of marketing 
  • Definition and functions of selling
  • Differences between marketing and selling
  • Selling self-assessment readiness  
  • Marketing self-assessment readiness
  • Marketing-The new trend  
  • The marketing mix: setting the scene
  • Understanding the marketing environment
  • Various marketing analysis techniques:
    • Competition analysis
    • Michael Porter analysis
    • PEST analysis
  • A suggested marketing plan framework:
    • SWOT analysis
    • TOWS analysis
    • Criteria for prioritizing action plans
  • Conducting a full marketing audit
  • Writing the strategic marketing plan  
  • Traditional versus digital marketing
  • Major digital marketing platforms for business
  • Organic and paid search campaigns
  • Auditing your website effectiveness
  • Auditing your social media initiatives
  • The sales process
    • Milestones of the sales process
    • The competitive analysis matrix
    • Making powerful sales presentation
    • Handling objections
  • The buying and selling process
  • Sales opportunity planning  
  • How to differentiate yourself from the competition
  • Building strong business relationships
  • Identifying the different buying personas
  • Recognizing the different decision roles
  • Capturing the most significant sales opportunities  
  • Marketing for sales people
    • The seven musts of marketing
    • Tips for getting the best buyers
  • Running effective meetings between marketing and sales
  • Sales and marketing communication tips
  • Suggested sales KPIs and metrics    
  • Suggested marketing KPIs  and metrics
  • Creating an effective balanced scorecard

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