COMMUNICATION & MARKETING PROGRAMS

COMMUNICATION & MARKETING PROGRAMS
3.6/5

PROGRAM OVERVIEW

This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The day concludes with a discussion of the latest trends and developments in the field and the prospects for the future.
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