Problem Solving and Decision Making

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Course Format
Dates and Fees

Why and how do buyers choose certain products? Do they take the initiative with their heads, hearts, or a combination of the two? The Brains and Guts of Decision Making course provides you with research-based insights, strategic frameworks, and useful tools to help you make sense of it all. Learn the basic tenets of decision-making based on behavioral economics, psychology, neuroscience, and consumer behavior. Then, discover how to manipulate these factors to influence behavior and help you accomplish your business objectives. Every aspect of your organization and every stakeholder you deal with, from clients to coworkers, investors to employees, will be affected by this highly applicable Stanford Intensive live online training.

Key Benefits

Gain new insights into your customers’ decision making process and how to direct them to the choices you want them to make.

Analyze and influence consumer behavior with innovative decision making frameworks and tools that can be applied to a variety of stakeholders.

Achieve business goals by shaping the direction and intensity of decisions.

Design incentives to increase customer engagement.

Why Attend?

Mid- to senior-level professionals across functions and industries who want to better understand and influence the decision making behaviors of their customers, colleagues, and other key stakeholders

$3,950.00 Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Duration: 10 Days

16th – 27th September, 2024

2nd – 13th September, 2024

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