MARKETING AND SALES PROGRAMS

The marketing and sales course covers the theory and practice of international marketing ideas, principles, and strategies as well as the significance of marketing to both society and business. The key elements of the marketing mix are investigated with the aim of discovering how to create a thorough marketing plan and devoted clients. At the local, national, and worldwide levels, the function of marketing is examined. The ultimate consumer as well as the business customer are both taken into account. Consumer behavior, marketing segmentation and targets, positioning, branding and brand management, advertising and promotion, packaging, pricing, and other marketing mix elements are all topics covered in this course. Additionally, it looks at internet marketing and exposes students to the strategies and uses of social media. Through a combination of theory and conceptual application inside activities, each lesson's learning objectives are met. Through review questions and hands-on exercises, students are given plenty of chances to put their marketing and sales abilities to use, improve, and practice.